The Megyn Kelly Bump

When Megyn Kelly left FOX News some in the media obsessed about how well she would do in a less heated environment, but she is currently drawing her own heat for an upcoming segment on her new NBC magazine show, Sunday Night with Megyn Kelly which will give air time to conspiracy theorist Alex Jones. Indicating it may not be entirely positive, Jones has his own complaints about the taped interview.

Last night’s show created a bump for a book on a far different subject,  A Crack in Creation: Gene Editing and the Unthinkable Power to Control Evolution by Jennifer A. Doudna and Samuel H. Sternberg (HMH; OverDrive Sample). It is soaring on Amazon’s rankings after being featured on the show.

The book moved from #1,191 into the Top 10 sellers, sitting at #10. It is the first bump Kelly has ever generated, putting aside her promotions of her own titles.

The segment focuses on one of the authors, Jennifer Doudna, a professor in the Chemistry and the Molecular and Cell Biology Departments at the University of California, Berkeley. She is one of the inventors of CRISPR, a gene editing process that allows scientists to edit DNA strings in a manner she says is similar to fixing a typo. The technology will change evolution and can be used to cure deadly illnesses and wipe out disease but could also be used to create engineered babies and super soldiers.

Doudna is the go-to expert for the invention and talks about it in multiple formats. Here she gives a TED talk explaining how CRISPR works:

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