O’Reilly’s Book Brand Survives

9781250092335_665e3Bill O’Reilly is out at Fox News but not at Macmillan imprint Holt.

USA Today reports that the ex-broadcaster has the backing of his book publisher. “Our plans have not changed,” says Holt publicity director Patricia Eisemann, of the next book in the highly profitable Killing series that O’Reilly writes with co-author Martin Dugard.

The Killing books, which examine the deaths of public figures such as Killing Kennedy (2012) and  Killing Patton (2014), have made a killing for Holt. They have also been the source of money-making movies for National Geographic. The cable network has also announced that they plan to continue to develop a TV movie based on Killing Patton.

The NYT reports that “more than 17 million copies [of the series are] in print and [it] is a reliable source of annual revenue for the [publisher]. In recent years, new books in the series have sold 1.1 million copies in the first few months after release.”

9781250135797_5bf07Recent press stories about the reasons behind O’Reilly’s ouster shine an ironic light on his newest book, Old School: Life in the Sane Lane (Macmillan/Holt; Macmillan Audio; OverDrive Sample), which Janet Maslin described in her NYT review as “meant to set forth the code of decency, honor and determination that made O’Reilly what he is today.” It debuted at #2 on the USA Today best-seller list, moving down slightly to #5 this week.

The NYT questions whether that will continue, writing “Even if Holt sticks with Mr. O’Reilly, sales of his books will almost certainly decline without his perch at Fox, which he used to promote his books to millions of viewers.” That seems borne out by Amazon’s sales rankings where the book has slipped to #19.

The next Killing book is set for a Sept. 2017 publication. With no title, no cover art, no advance reviews and no description on the publishers site, there is no information on what subject it addresses.

default_jacket_mmUntitled O’Reilly
Bill O’Reilly, Martin Dugard
On Sale Date: September 19, 2017
Hardcover | 304 pages |
$30.00 USD, $38.99 CAD
ISBN 9781627790642, 1627790640

 

Leave a Reply