The first trailer has been released for the film adaptation of Stephen King’s novel IT and is already the #1 trending video on YouTube.

Its release is moving two editions of the classic horror novel up Amazon’s sales rankings. The trade paperback moved from #449 to almost within Amazon’s Top Ten (it is #12). The mass market leaped from #7,395 to #225.

The clip is for the first of a two-part movie. As we posted earlier, part one follows a group of kids, members of the Losers’ Club, who live in a small town in Maine and fight against an ancient and shape-shifting evil that stalks the town every 27 years. Part two will follow those terrorized kids, now adults, as they once again stand guard against the recurring evil of It.

Andrés Muschietti (Mama) is directing and Swedish actor Bill Skarsgård plays the evil clown Pennywise. One of the producers is Seth Grahame-Smith, known for launching the mashup craze with his books Pride and Prejudice and Zombies and Abraham Lincoln, Vampire Hunter.

USA Today quotes Muschietti musing on what “IT” means: “Maybe it is real as long as children believe in it. And in a way, Pennywise’s character is motivated by survival. In order to be alive in the imagination of children, he has to keep killing.”

The tie-in comes out on July 25, 2017 (S&S/Pocket). There is no cover image yet, but it is likely to be similar to the creepy new film poster at left.

This entry was posted on Thursday, March 30th, 2017 at 11:43 am and is filed under Books & Movies, Fiction, Science Fiction & Fantasy. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.