Oprah’s first cookbook and the first book under her new imprint with Flatiron, Food, Health and Happiness: 115 On-Point Recipes for Great Meals and a Better Life (Macmillan/Flatiron; OverDrive Sample) debuts on the new USA Today best seller list at #4.
USA Today says it is “not an official Weight Watchers cookbook” although Winfrey is “a Weight Watchers investor and spokesperson who has been appearing in the program’s commercials.”
Winfrey has been made appearances on several shows to promote the book, including CBS This Morning, Rachel Ray, Dr. Oz, and Stephen Colbert. Many media outlets, such as Parade, are featuring recipes. Eater features it as well, linking it to other celebrity cookbooks.
UPDATE: Oprah is featured on the cover of the new issue of People magazine. The story (not currently available online) focuses on Weight Watchers, but also features her cookbook.
Libraries generally bought in large numbers and holds are hovering at 3:1 ratios or below.
Librarians might remember that the first cookbook associated with Oprah did very well. USA Today points out that In the Kitchen with Rosie: Oprah’s Favorite Recipes, by her personal chef Rosie Daley, “was No. 1 on USA TODAY’s list for a remarkable 16 straight weeks.”