INFERNO’s Olympic Bounce

MV5BMjIwMjUyODExOV5BMl5BanBnXkFtZTgwMjE0NDM4ODE@._V1_SY1000_CR0,0,674,1000_AL_It might not be the gold medal that Michael Phelps and the American women gymnastics earned last night, but the next Dan Brown film adaptation, Inferno, won its own Olympic competition. On the strength of a trailer played between high profile events, the novel jumped on Amazon, rising from #384 to #6.

9780804172264_02d10Inferno (PRH/Anchor; trade pbk. ISBN 9780804172264; May 6, 2014; RH Audio/BOT; OverDrive Sample) spent five straight weeks at #1 on the NYT hardcover bestseller list , and an additional 13 weeks in the top five.

It’s the fourth of the Robert Langdon novels but the third film adaptation, after The Da Vinci Code and Angels & DemonsThe third novel, The Lost Symbol, was attempted, but was abandoned after the screenplay proved difficult, running through three screenwriters.

Ron Howard again directs, with Tom Hanks starring as Langdon, a Harvard symbologist who cannot seem to stay out of trouble. Felicity Jones (The Theory of Everything, Rogue One), Irrfan Khan (Life of Pi), Omar Sy (The Intouchables), and Ben Foster (Lone Survivor) also join the cast. David Koepp (Indiana Jones/Crystal Skull, Angels & Demons, Jurassic Park) wrote the screenplay.

Entertainment Weekly provides a concise summary of the action, saying Langdon “attempts to untangle a deadly mystery rooted in history, and this time, he finds himself swept up in a murderous conspiracy and plague tied to Dante Alighieri’s Inferno and the nine circles of hell.”

The first movie was a blockbuster.  Angels and Demons followed three years later. Although deemed a success, it did not do as well as its predecessor. Collider points out that the seven-year gap between the last film and the new one raises the question of whether “the audience remains all this time later.” If the book’s movement on Amazon’s rankings is an indicator, the answer to that question is yes.

The movie premieres on October 28, 2016 in the US with an international start date of October 12th.

As we pointed out when the first trailer appeared, several tie-ins arrive in September:

Inferno (Movie Tie-in Edition)
Dan Brown
Trade Paperback, (PRH/Anchor)
Mass Market, (PRH/Anchor)
Audio CD (PRH/Random House Audio)
Inferno (Movie Tie-in edition en Espanyol), (PRH/ Vintage Espanyol)

 

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