High Tech Gossip and Insights

9780062458193_b379cTaking off like a hot Internet IPO, Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley, Antonio García Martínez (HC/Harper; HarperAudio; OverDrive Sample) is rocketing up Amazon’s sales rankings, jumping over thousands of books in its way to rise from #6,415 to 301, due in part to NPR’s Marketplace, which featured the book yesterday. Host Kai Ryssdal talked with the author, a Silicon Valley insider, about Facebook Exchange, the software that enables ads to follow users from online shopping sites to Facebook. That code has created an income stream which is essential, says García Martínez, because ads “pay for the Internet.”

The book was also recently covered in the The New York Times, in a review that begins by detailing all the reasons not to like it, including the author’s boasting about his own lavish lifestyle, and including a “blizzard of score-settling.”

Then the review turns to the importance of what García Martínez has to say when he is not bragging or bashing, his insights into how the Internet and Silicon Valley work, which raises the book to a level of “a must-read” that is “an irresistible and indispensable 360-degree guide to the new technology establishment.”

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