Meet PRH Library Marketing
Following the 2013 merger of publishers Random House and Penguin, CEO Markus Dohle said that the restructuring of various department within the new company would evolve slowly and indeed it has. The most recent move is the joining of the Penguin and Random House Adult Library Marketing departments.
Formerly, each department handled both library and academic marketing. Reflecting the continuing increase in sales in both areas, each will now have a dedicated department
Library marketing is being consolidated under Jen Childs, formerly Director, Library Marketing, Random House, newly named VP, Library Marketing, Penguin Random House Adult. She reports to Skip Dye, Vice President, Library Sales.
Continuing to report to Dye are he Library Field Sales and Marketing Group which represents BOT audio, Living Language, as well as all PRH titles to libraries, and their manager, Sharon Parker.
Dye in turn continues to report to Jaci Updike, President, Sales, Penguin Random House. In the memo to staff announcing the change, she placed emphasis on digital publishing, saying, Dye’s “keen understanding of the digital landscape in both public and school libraries, make him a go-to problem-solver. Skip is also a motivating leader with insightful perspectives on how to increase our digital library sales, together with our physical titles, in this marketplace.” She further promised, “We will be ramping up our already extensive outreach efforts to libraries nationwide with our innovative marketing programs, as we align our two adult library marketing departments under one leader.”
Continuing in the department are:
Elizabeth Fabian, Associate Director, Library Marketing, Random House Group
Erica Melnichok, Manager, Library Marketing, Crown Group
Kelly Coyle-Crivelli, Manager, Library Marketing, Penguin Random House Publisher Services (PRHPS)
Moving over to the new PRH Library Marketing department are former Penguin Library Marketing staff members Dominique R. Jenkins Manager, Penguin Library Marketing, and Maureen Meekins, Coordinator, Penguin Library Marketing.
Alan Walker, formerly Vice President, Penguin Academic
and Library Sales & Marketing (pictured, left, in faux mug shots) will now focus on the academic market. Alan worked with us at EarlyWord to develop the Penguin Debut Author program, now in its third year.
Michael Gentile is the new V.P., Director, Academic Marketing, Random House, Crown, and Penguin Random House Publisher Services.
The Random House Library Marketing department was begun by Marcia Purcell 20 years ago, when she was lured away from New York Public Library after nearly 24 years as coordinator of adult services for branch libraries, including collection development. She retired in 2012 and is now a Library Outreach Consultant.
Meanwhile, Penguin and Random House Children’s Library Marketing teams remain as two separate departments.
Contact information for all publishers’ library marketing departments is available in our directories: