TV Land Goes YOUNGER

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Working to reach a “younger” audience, that is, Gen-Xers rather than baby boomers, TV Land presented its new slate of shows to the Television Critics Assn. this week. The centerpiece, appropriately titled Younger, is based on the 2005 novel by Pamela Redmond Satran (S&S/Downtown Press; OverDrive Sample).

As Variety puts it, “At TV Land it’s goodbye Betty White [Hot in Cleveland, ending with the current season], hello Hillary Duff when it comes to original comedy series.”

Younger stars Sutton Foster as a 40-year-old,  newly-divorced empty nester, who uses a new makeover to pass as 26 and lands a job in a publishing. Duff plays her twentysomething co-conspirator and Debbie Mazur her best friend.

Created by Sex and the City‘s Darren Star, the series also makes use of another SATC veteran, Patricia Field as the costume consultant. Author Satran, profiled in the regional edition of the New York Times, enjoys the potential parallel with the author of the SATC books, “I’d love it if I could be the next Candace Bushnell. And if I could have her face and body, too.”

Note: the trailer lists a January start, but that date has been pushed to March 31.

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