The first trailer for the film adaptation of Veronica Roth’s YA novel Divergent debuted at MYV’s Video Music Awards last night.
Unfortunately, it arrives just as another YA adaptation is being called a flop. City of Bones, which opened this weekend, was called a “disappointment“ by many sources, including the Wall Street Journal. Nevertheless, filmmakers say a sequel is still in the works.
This is viewed as a trend, since the adaptation of Beautiful Creatues, released in the spring, was also considered a box office failure.
Bloomberg Business Week quotes YA marketing consultant MaryLeigh Bliss of YPulse, who says that these movies didn’t connect because they are based on books that don’t have “an organized and impassioned fandom that could match something like Harry Potter or Twilight” or a large crossover audience. She expects the second Hunger Games film, opening in November, to do well, but doesn’t hold out much hope for Divergent, coming in March, or The Maze Runner which arrives in February.
The trailer is below: