Independent publisher Quirk Books, inventors of the mashup genre, are profiled in a story by the Associated Press, “Philly book publisher the BRAAAINS! behind phenom.”

Why publish books like Pride, Prejudice and Zombies?  “It was simply too crazy not to,” says founder David Borgenicht.

The company’s most recent title in the genre is Night of the Living Trekkies, about zombies at a Star Trek convention. More mashups are coming and a  “sci-fi slash political satire” book is being planned for the 2012 presidential election.

Night of the Living Trekkies Kevin David Anderson, Sam Stall Retail Price: $14.95 Paperback: 256 pages Publisher: Quirk Books – (2010-07-28) ISBN / EAN: 1594744637 / 9781594744631

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