DAILY SHOW Appearance Trumps NYT BR

It can now be quantified; an appearance on The Daily Show with Jon Stewart does more for a book’s sales than a review in the NYT Book Review.

The Ghosts of Cannae: Hannibal and the Darkest Hour of the Roman Republic by Robert L. O’Connell, Random House is reviewed in the Sunday NYT BR; it rose to #106. on Amazon sales rankings.

The author appeared on The Daily Show with Jon Stewart on 7/30. The book  rose to #36 and went on to appear on the next NYT Hardcover Nonfiction list at #32.

With that in mind, below are the authors scheduled for this week:

Tuesday (today)

Project Runway mentor Tim Gunn’s book is at #539 on Amazon, well ahead of Runway judge Nina Garcia’s Look Book: What to Wear for Every Occasion (Hyperion, 8/10/10), at #1,426. It’s likely to pull even further ahead after this appearance.

Gunn’s Golden Rules: Life’s Little Lessons for Making It Work
Tim Gunn
Retail Price: $23.99
Hardcover: 272 pages
Publisher: Gallery – (2010-09-07)
ISBN / EAN: 1439176566 / 9781439176566


Meghan Mccain continues her media blitz for her new book (she even competed on NPR’s Wait, Wait, Don’t Tell Me this weekend). Still, the book is at a not-very-impressive #1,274 on Amazon. We’ll check in after her Daily Show appearance to see how much it moves the needle.

Dirty Sexy Politics
Meghan Mccain
Retail Price: $23.99
Hardcover: 208 pages
Publisher: Hyperion – (2010-08-31)
ISBN / EAN: 1401323774 / 9781401323776

No authors are scheduled to appear on the Colbert Report this week.

2 Responses to “DAILY SHOW Appearance Trumps NYT BR”

  1. marin younker Says:

    so true! i wanted to thank jon for his positive influence on the publishing world at his BEA session, but didn’t want to add myself to the mix of questions that were soooo embarrassing from self-published authors. we’ve certainly seen his influence at libraries.

  2. THE DAILY SHOW Sells More Books Than the NY Times? | Daemon's Books Says:

    […] EarlyWord confirms my thoughts about the NYT with their report that The Daily Show with Jon Stewart does more for a book’s sales than the New York Times Book Review. They note that after The Ghosts of Cannae: Hannibal and the Darkest Hour of the Roman Republic by Robert L. O’Connell was reviewed in the Sunday NYT Book Review, it rose to #106 on Amazon’s sales rankings. Not bad, right? Well, after the author’s July 30th appearance on The Daily Show, the book rose to #36 on Amazon. It was also #32 on the next NYT Hardcover Fiction bestseller list. […]

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