It can now be quantified; an appearance on The Daily Show with Jon Stewart does more for a book’s sales than a review in the NYT Book Review.
The Ghosts of Cannae: Hannibal and the Darkest Hour of the Roman Republic by Robert L. O’Connell, Random House is reviewed in the Sunday NYT BR; it rose to #106. on Amazon sales rankings.
The author appeared on The Daily Show with Jon Stewart on 7/30. The book rose to #36 and went on to appear on the next NYT Hardcover Nonfiction list at #32.
With that in mind, below are the authors scheduled for this week:
Project Runway mentor Tim Gunn’s book is at #539 on Amazon, well ahead of Runway judge Nina Garcia’s Look Book: What to Wear for Every Occasion (Hyperion, 8/10/10), at #1,426. It’s likely to pull even further ahead after this appearance.
Meghan Mccain continues her media blitz for her new book (she even competed on NPR’s Wait, Wait, Don’t Tell Me this weekend). Still, the book is at a not-very-impressive #1,274 on Amazon. We’ll check in after her Daily Show appearance to see how much it moves the needle.
No authors are scheduled to appear on the Colbert Report this week.