We’re trying to remember when publishers first used the unveiling of book covers as a promotional device. Our bet is that it started with the third volume of the Twilight saga, Eclipse. That made some sense, since the covers had achieved iconic status with fans.
It also made sense to do an unveiling of the cover of Dan Brown’s Lost Symbol, since the jacket art revealed the first bits of information about the plot.
Is there any logic behind doing the same with John Grisham’s next legal thriller, The Confession, unveiled in USA Today? We can’t see it, but hey, we’ve never been against promoting books, so we’ll go along with it.
RH Audio; UNABR; 9780739376195; $45
RH Large Print; Trade Pbk; 9780739377895; $29