I’m all for efforts to build anticipation for a new book, but I wonder if the game of unveiling a new cover isn’t getting a bit silly. The cover of Stephen King’s Under the Dome is being released in four stages (via Publishers Marketplace).
I date the beginning of this particular marketing technique to Breaking Dawn (or was one of the Harry Potter‘s? Chime in if you remember a earlier instance). Then there was the upcoming Wimpy Kid, followed by the reveal of The Lost Symbol (making it the first use of a dramatic reveal for an adult title?)
Below is Under the Dome‘s cover as it currently appears on Amazon. Stage one of the real cover is now available here and stage two will be revealed on Friday.