Moving Up: ‘How the Mighty Fall’

Few business authors consistently prevail when the zeitgeist changes, but Jim Collins sure looks like one. His Good to Great: Why Some Companies Make the Leap…And Others Don’t became a longrunning bestseller shortly after 9/11, just as the economy took a dive. In 2004, when the markets were back on track, his Built to Last: Successful Habits of Visionary Companies performed almost as well, bringing the combined sales for both books up to seven million copies. Now, despite the steep downturn, he’s right in step with How the Mighty Fall: And Why Some Companies Never Give In. It’s up to #31 on Amazon, after an author profile in the Sunday New York Times Business section that’s #9 on the newspaper’s most e-mailed list today. But surprisingly for such a major author, a number of libraries have not ordered the new book; and those that did have only a few copies. (Maybe that’s because it didn’t get a lot of pre-pub reviews?)

The Times attributes the success of Collins’s books to his “tangible frameworks for understanding why organizations succeed.” In the new book, for example, Collins maps out the stages of decline: “hubris born of success; undisciplined pursuit of more; denial of risk and peril; grasping for salvation with a quick, big solution; and capitulation to irrelevance or death.” The Daily Beast, meanwhile, finds Collins’ appeal in his cult of discipline, going so far as to declare, “If How the Mighty Fall has anything like the impact of Good to Great, this model of disciplined attention to constant improvement may come to be seen as the guiding principle of economic and social renewal.”

How The Mighty Fall: And Why Some Companies Never Give In
Jim Collins
Price: $23.99
Hardcover: 240 pages
Publisher: Jim Collins – (2009-06-01)
ISBN-10: 0977326411
ISBN-13: 9780977326419

Available from HarperAudio (June, 2009)

  • CD; $29.99; 0061939234

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