Clever Marketing

It seems that a smart marketer at Workman offered the nation’s most well-known technophobe a special one-on-one session with the author of their new book, Is This Thing On? : A Computer Handbook for Late Bloomers, Technophobes, and the Kicking & Screaming, Abby Stokes. 

Both Wonkette and Politico.com reported the story today. Each also has a link to a copy of the letter on Workman letterhead.

Sending the letter to McCain’s Deputy E-Campaign Director? Very smart. 

Leaking the letter to Wonkette and Politico.com? Even smarter.

 

 “Is This Thing On?” : A Computer Handbook for Late Bloomers, Technophobes, and the Kicking & Screaming

Abby Stokes

  • Paperback: $15.95; 408 pages
  • Publisher: Workman Publishing Company (August 22, 2008)
  • ISBN-10: 0761146199
  • ISBN-13: 978-0761146193

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