Glimpsing the “Dawn”

Fans have been anxiously awaiting a preview of the cover of the fourth title in Stephenie Meyer’s Twilight series, Breaking Dawn. In a move that should win the “clever marketing scheme of the year” award, publisher Little, Brown Books for Young Readers, announced the book in February, but kept the cover under wraps.

This past Saturday, May 31st, LBYR released a special hardcover edition of the third title in the series, Eclipse, which includes the cover art and first chapter of Breaking Dawn. An excerpt is featured in Entertainment Weekly.com

Breaking Dawn has been in Amazon’s top fifteen since the August 2nd publication date was announced. Release of the cover propelled it to #2 (Scott McClellan’s What Happened is still at #1). The special edition of Eclipse is at #35.

Barnes and Noble has also announced that 600 B&N stores will host Breaking Dawn parties on Friday, August 1st, with stores staying open until midnight, when they can begin selling the book. Yet another clever marketing move — releasing the book on a Friday.

Hey, libraries, are any of you holding Breaking Dawn parties? Let us know in the comments section.

Twilight Mania will continue this year, with the release of the movie (a trailer is up already!) on December 12th.

Breaking Dawn (The Twilight Saga, Book 4)

Stephenie Meyer

  • Hardcover: $22.99
  • Publisher: Little, Brown Young Readers (August 2, 2008)
  • ISBN-10: 031606792X
  • ISBN-13: 978-031606792
  • Audio CD: Unabridged; $60.00
  • Publisher: Listening Library; August 2, 2008
  • ISBN-10: 0739367676
  • ISBN-13: 978-0739367674

Eclipse: Special Edition

Stephenie Meyer

  • Hardcover: $19.99
  • Publisher: Little, Brown Young Readers; Special edition (May 31, 2008)
  • ISBN-10: 0316036293
  • ISBN-13: 978-0316036290

3 Responses to “Glimpsing the “Dawn””

  1. Raina Says:

    Our Youth Services librarian is planning a Breaking Dawn event, yes.

  2. Donna Says:

    The Escondido Public Library in north San Diego County is planning a Twilight Prom on the release date for Breaking Dawn. It will double as our end of teen summer reading program party.

  3. Courtney Says:

    Ontario City Library in Southern California will be having a Breaking Dawn release prom on Saturday, August 2nd from 6:30 – 8:30. All teens are invited to come enjoy the festivities.