Where Have You Gone, Dan Brown? Booksellers Turn Their Lonely Eyes to You

Today’s Wall Street Journal turns its journalistic skills to the question of when we might see the next Dan Brown tome (several years ago, it was tentatively titled The Solomon Key), “purported to be about freemasonry and the Founding Fathers.” Stephen Rubin, president of Doubleday Broadway Publishing Group, will only give this Da Vinci Code style reply, “Dan Brown has a very specific release date for the publication of his new book, and when the book is published, his readers will see why.” The Journal‘s speculation on what date that could be proves the danger of such statements.

The article claims that booksellers are impatient because, “Book sales are generally sluggish, and one explosive, high-profile title can jump-start sales across the board.” Talk about pressure.

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